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post #1 of 21 (permalink) Old 03-03-2015, 15:53 Thread Starter
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Business website help

I have been working all day in trying to optimise my business website to be found in search engines. It was doing ok years ago but not now. It just doesn't come up under any relevant searches unless you just google elevation IT.

Its here sites.google.com/site/elevationitsite/home

And also www.elevation-it.co.uk gets you to the same site. I modified it a while ago to go for a more "local feel" rather than than try and look more like a UK wide larger operation. I want it to appear when people search for "computer services in Teesdale" or similar.

So if you can be bothered just have a click around when you can and let me know what you think.

I have done a fair bit of work submitting it to search engines and signing up to Google Web master tools so hopefully I may start to see results but its not something I am really up to speed on.

Its created in Google Sites which I would have thought Google would optimise quite well but it seems not.

Any tips or comments appreciated

Cheers
BD


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post #2 of 21 (permalink) Old 03-03-2015, 16:05
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I think it has all the information anyone could want to see Barry that is requiring it services.I only have a blog site so am not very experienced in these things.

regards Dave

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post #3 of 21 (permalink) Old 03-03-2015, 16:14
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You will know, better than most, that it's click numbers that raise your priority in search engines.

I tried finding your domain by using relevant key words (much as you will have done) but no luck. It was easy using "Elevation-IT" but who would think to use that in a search engine?

You will have thought long and hard about the business name ................. But are you sure it's the right one to get noticed?

Anyway, your site's had a few more clicks from me, so that'll help a little.
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post #4 of 21 (permalink) Old 03-03-2015, 16:40 Thread Starter
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Thanks. I have made quite a few changes. Took my photo off for starters and made it less personal.

The company name is well estabished (2001) so I cannot change it really.

Its odd. It used to rank quite well, will keep working at it and yes a few clicks will help!

Thanks


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post #5 of 21 (permalink) Old 03-03-2015, 17:16
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Barry,
I know things have changed but aren't 'keywords' still a good way to get the best hits? I couldn't find the <meta name="keywords" content=....> entry on your homepage.
Bill
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post #6 of 21 (permalink) Old 03-03-2015, 17:47
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Barry, I'd suggest that as you market to a specific geographical location and you're even going to be on local radio, you should feature a photo of yourself as a trustworthy looking fellow...

Probably not your avatar though
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post #7 of 21 (permalink) Old 03-03-2015, 18:14
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I haven't had a look at your website yet but have experienced the same problem over recent years. Much as I hate to pay Google I have found Adwords very effective for local marketing, once you get the hang of it you can be very specific; down to 1 local town, specific phrases and also include negative keywords etc. My average clickthrough price is about 18p and my average sale is about over 200, I spend far less on adwords than I ever used to in various phone directories and specialist magazines.

You will probably find Google will give you a free 80 voucher to give it a go, nothing lost.

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post #8 of 21 (permalink) Old 03-03-2015, 18:48
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Nice to see your site complies with the UK requirements for contact information, it's amazing how many don't.

I recently had to point out to a local camera club's web designer/master that his own site was non-compliant.
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post #9 of 21 (permalink) Old 03-03-2015, 18:58
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I have three websites (three different domain names), plus a couple of other domain names which are diverted to the main one. I use 1&1 internet as hosts. I stopped using adwords mainly because of costs as popular words were costing over 5 per click. The only suggestion I can come up with is to repeat keywords as often as you can. If you look at mine you will find the words 'airport' & 'transfer' used many times. My main airport is Manchester and unless searchers put in a start town and Manchester Airport eg. taxi Mold to Manchester Airport I won't appear. Just 'taxi to Manchester Airport' will bring up hundreds of companies but thinking of all the towns/villages I serve and inserting their names into my website helps target those customers who use the 'taxi Mold to Manchester Airport' search.
Also if you search just 'Taxi Mold' I appear in the 'local list', so make sure you are registered with google for your business, such as 'IT services, Teesdale'. Finally alter your website frequently, even if you just switch words around and change back again the next week, the google bots look for sites where activity takes place. Hope some of that helps.


www.arrowcarsmold.co.uk
www.getmetotheairport.co.uk
www.flintshireairporttaxis.co.uk
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post #10 of 21 (permalink) Old 03-03-2015, 19:10
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Tagged pictures were always a good way of getting found by the search engines
Ad words are the way to go and can be very cheap. Read up on them. Some good videos on you tube.
Google map your location. It used to love this.
YOU,WE,I
Your copy is very customer unfriendly. It is all about what you can do for the customer "we" this "we" that Needs to be re written in a style that tells the customer what it can do for them . And keep it simple eg
"We are specialists in working with the farming and tourism community, assisting them with their online obligations and requirements"
" Understanding the specialist needs of the farming and tourism industries and helping them with their online business"


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